Effective Graphic Design

Darren A Sanefski (Meek School of Journalism and New Media at the University of Mississippi),Manager of Design Services Stefanie S Goodwiller (University Communications at the University of Mississippi),Robert G Magee (Meek School of Journalism and New Media at the University of Mississippi)

Effective Graphic Design
Format
Spiral bound
Publisher
Oxford University Press, USA
Country
United States
Published
31 January 2020
Pages
240
ISBN
9780190877910

Effective Graphic Design

Darren A Sanefski (Meek School of Journalism and New Media at the University of Mississippi),Manager of Design Services Stefanie S Goodwiller (University Communications at the University of Mississippi),Robert G Magee (Meek School of Journalism and New Media at the University of Mississippi)

Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they’re needed. The authors draw direct comparisons between a before and an after version of each project, presenting the weak design along with the first designer’s markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted key terms that direct students to the book’s extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily understand design principles and grasp their applications.

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