Why I Stopped Wearing My Socks

By the time he was twenty, Alok Kejriwal had his life pre-planned for him. He would inherit the family's socks manufacturing business and be the hard-working, money-minting, quintessential Marwari businessman, forever. Except that it didn't turn out that way. A few years after surviving the family set-up, something turned up that sent Alok on a completely different career path: the Internet! A crazy business idea Alok had turned out to be a winner. Soon, Alok was fighting and thriving in a world completely different from the one he had grown up in. A world where technology breakthroughs, VCs and out-of-the-box thinking decided the real winners. Why I Stopped Wearing My Socks is Alok's real-life story of starting up a business.