Screw Business As Usual: Turning Capitalism into a Force for Good

From the trailblazing founder and CEO of the Virgin Group, a powerful argument for using business to make a positive impact in the world.

Richard Branson, one of the world’s most famous and admired business leaders, argues that it’s time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.

As he writes, My message is a simple one: business as usual isn’t working. In fact, it’s ‘business as usual’ that’s wrecking our planet. Resources are being used up; the air, the sea, the land-are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can’t afford a dollar a day for life-saving medicine… . Prophesying doom and gloom is simply not my style… . I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business can be a force for good. By that I mean doing good is good for business.

Screw Business as Usual shows how easy it is for both businesses and individuals to embark on a whole new way of doing things, solving major problems and turning our work into something we both love and are proud of.