Windfall: The Booming Business of Global Warming
McKenzie Funk
Windfall: The Booming Business of Global Warming
McKenzie Funk
McKenzie Funk has spent six years reporting around the world on how we are preparing for a warmer planet, and he shows us that the best way to understand the catastrophe of global warming is to see it through the eyes of those who see it most clearly
as a market opportunity.
Global warming’s physical impacts can be separated into three broad categories- melt, drought, and deluge.
Funk travels to two dozen countries to profile entrepreneurial people who see in each of these forces a potential windfall.
By letting climate change continue unchecked, we are choosing to adapt to a warming world.
Containing the resulting surge will be big business; some will benefit, but much of the planet will suffer.
McKenzie Funk has investigated both sides, and what he has found will shock us all.
To understand how the world is preparing to warm, Windfall follows the money.
‘In Windfall McKenzie Funk, an intrepid American journalist, reports on the lesser-known victims and profiteers of climate change and brings a dizzyingly abstruse phenomenon down to a more human scale.’
The Wall Street Journal
‘Funk has written a fun book humanizing the problems of climate change, focused on the colourful entrepreneurs who see in an increasingly inhospitable world golden opportunities.’
Associated Press
‘ A fabulous book … Funk offers an up-close-and-personal glimpse of climate change’s likely winners
and inevitable losers.’
Mother Jones
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