Public Relations

Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and examples to be engaging. And the authors' emphasis on ethical responsibility and references to landmark studies and time-honored PR techniques will help you understand the field.

The 12th Edition offers a revised chapter structure that provides more continuity between key concepts. An expanded chapter on social media reflects its dominant role in any public relations program or campaign. And a new chapter on careers in public relations encourages you to consider issues from the perspective of a working PR practitioner.

Revel (R) empowers you to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, you can read and practice in one continuous experience anytime, anywhere, on any device.

NOTE: Revel is a fully digital delivery of Pearson content. This ISBN is for the Revel access code only. In addition to this access card, you will need a course invite link provided by your instructor to register for and use Revel.