Microeconomics: Principles, Applications, and Tools, Student Value Edition

Arthur O'Sullivan (Lewis & Clark College),Steven M Sheffrin (University of California Davis),Steve Perez (California State University, Sacramento)

Format
Loose-leaf
Publisher
Prentice Hall
Published
11 May 2009
Pages
480
ISBN
9780136094272

Microeconomics: Principles, Applications, and Tools, Student Value Edition

Arthur O'Sullivan (Lewis & Clark College),Steven M Sheffrin (University of California Davis),Steve Perez (California State University, Sacramento)

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics-1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.

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