Macroeconomics: Principles, Applications and Tools, Student Value Edition

Arthur O'Sullivan (Lewis & Clark College),Steven M Sheffrin (University of California Davis),Stephen Perez (California State University Sacramento)

Format
Loose-leaf
Publisher
Prentice Hall
Published
20 April 2009
Pages
480
ISBN
9780136092407

Macroeconomics: Principles, Applications and Tools, Student Value Edition

Arthur O'Sullivan (Lewis & Clark College),Steven M Sheffrin (University of California Davis),Stephen Perez (California State University Sacramento)

O'Sullivan/Sheffrin makes use of Active Learning Tools which get readers involved in role-playing, help them apply concepts, and offer reinforcement of the material. The books hallmark feature includes a focus on the 5 Key Principles of Economics: 1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), and, 5) The Reality Principle (distinguishing real from nominal magnitudes). For economists, financial analysts and other finance professionals.

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