For two-semester courses in the principles of economics.

The relevance of economics shown through real-world business examples

One of the challenges of teaching principles of economics is fostering interest in concepts that may not seem applicable to students’ lives. Economics makes this topic relevant by demonstrating how real businesses use economics to make decisions every day. With an ever-changing US and world economy, the 7th Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path – opening an art studio, trading on Wall Street, or bartending at the local pub, students will benefit from understanding the economic forces behind their work.

Also available with MyLab Economics

MyLab ™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Economics.