For courses in the principles of microeconomics.

The relevance of microeconomics shown through real-world business examples

One of the challenges of teaching principles of microeconomics is fostering interest in concepts that may not seem applicable to students’ lives. Microeconomics makes this topic relevant by demonstrating how real businesses use microeconomics to make decisions every day. With ever-changing US and world economies, the 7th Edition has been updated with the latest developments using new real-world business and policy examples. Regardless of their future career path – opening an art studio, trading on Wall Street, or bartending at the local pub, students will benefit from understanding the economic forces behind their work.

Also available with MyLab Economics

MyLab ™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Economics.