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Marketing Essentials
Hardback

Marketing Essentials

$440.99
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The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they’ve learned. Marketing Essentials also provides teachers with all the support materials they need.

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MORE INFO
Format
Hardback
Publisher
McGraw-Hill/Glencoe
Country
United States
Date
1 January 2008
Pages
875
ISBN
9780078769047

The numberone book in Marketing Education, Glencoe Marketing Essentialsincludes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing. Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they’ve learned. Marketing Essentials also provides teachers with all the support materials they need.

Read More
Format
Hardback
Publisher
McGraw-Hill/Glencoe
Country
United States
Date
1 January 2008
Pages
875
ISBN
9780078769047