Lesikar's Business Communication: Connecting in a Digital World with Connectplus

Kathryn Rentz (Univ of Wisc Eau Claire),Paula Lentz (Univ of Wisc Eau Claire)

Lesikar's Business Communication: Connecting in a Digital World with Connectplus
Format
Mixed media product
Publisher
Irwin/McGraw-Hill
Country
United States
Published
4 April 2013
ISBN
9780077801939

Lesikar’s Business Communication: Connecting in a Digital World with Connectplus

Kathryn Rentz (Univ of Wisc Eau Claire),Paula Lentz (Univ of Wisc Eau Claire)

This 13th edition of Lesikar’s Business Communication: Connecting in a Digital World, by Kathryn Rentz, and Paula Lentz brings the contemporary perspective of two expert teachers to Ray Lesikar’s classic textbook. Taking a unique problem-solving approach, it integrates current technologies and trends throughout, while maintaining an emphasis on the fundamentals: careful analysis of the communication problem, development of an audience-focused solution, and clear, correct use of language and visuals. Combined with abundant realistic examples, exercises, and cases, this approach makes Lesikar one of the most pedagogically effective books in the field.

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