Marketing
John E. Richardson
Marketing
John E. Richardson
This twenty-ninth edition of Annual Editions: Marketing provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. Using Annual Editions in the Classroom is offered as a practical guide for instructors. Annual Editions titles are supported by a student website.
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