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Annual Edition: Marketing
Paperback

Annual Edition: Marketing

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The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

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MORE INFO
Format
Paperback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
1 January 2003
ISBN
9780072838213

The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

Format
Paperback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
1 January 2003
ISBN
9780072838213