International Business

Wendall H. McCulloch,Paul L. Frantz,Michael Geringer,Michael S Minor,Donald A. Ball

International Business
Format
Mixed media product
Publisher
McGraw-Hill Education - Europe
Country
United States
Published
1 August 2001
Pages
710
ISBN
9780072485547

International Business

Wendall H. McCulloch,Paul L. Frantz,Michael Geringer,Michael S Minor,Donald A. Ball

International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition..

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