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The authors based this text on their belief that the subject of financial accounting is inherently interesting, but financial textbooks are often not. They believe most such textbooks fail to show that accounting is an exciting field of study and one that is important to future careers in business. Career relevance was used as the guide to selection of material, and the style, teaching and design are based on the need to engage the student. This is the only financial accounting text to successfully implement a real-world, single focus company approach in every chapter. Students and instructors have responded very favourably to the use of focus companies and the real world financial statements. The companies chosen are interesting, and the decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting. This text has enjoyed tremendous success, and will continue to do so because of its timely, real world and relevant content, its solid pedagogical features and its appropriate balance of innovative and traditional content. - Each chapter has been reduced in size through a more concise writing style and presentation. Many exciting new visual learning aids have been added to help students in grasping the main topic being discussed. - All new SEC and FASB reporting rules are incorporated, along with discussions of recent Enron and WorldCom accounting scandals. - New multiple choice questions and annual report cases have been added to each chapter.
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The authors based this text on their belief that the subject of financial accounting is inherently interesting, but financial textbooks are often not. They believe most such textbooks fail to show that accounting is an exciting field of study and one that is important to future careers in business. Career relevance was used as the guide to selection of material, and the style, teaching and design are based on the need to engage the student. This is the only financial accounting text to successfully implement a real-world, single focus company approach in every chapter. Students and instructors have responded very favourably to the use of focus companies and the real world financial statements. The companies chosen are interesting, and the decision-making focus shows the relevance of financial accounting regardless of whether or not the student has chosen to major in accounting. This text has enjoyed tremendous success, and will continue to do so because of its timely, real world and relevant content, its solid pedagogical features and its appropriate balance of innovative and traditional content. - Each chapter has been reduced in size through a more concise writing style and presentation. Many exciting new visual learning aids have been added to help students in grasping the main topic being discussed. - All new SEC and FASB reporting rules are incorporated, along with discussions of recent Enron and WorldCom accounting scandals. - New multiple choice questions and annual report cases have been added to each chapter.