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Home / Marketing Management: Knowledge and Skills
Marketing Management: Knowledge and Skills
Hardback

Marketing Management: Knowledge and Skills

J. Paul Peter,James H. Donnelly,Donnelly Jr.
$455.99
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This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

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MORE INFO
Format
Hardback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
1 July 2000
Pages
876
ISBN
9780072315578

This is a combination of A Preface to Marketing Management, plus 40 cases. The text serves as an overview for critical issues in marketing management. There are over 40 cases and more than 50% are new to this edition. Several of the cases feature technology companies and highlight exciting new examp

Read More
Format
Hardback
Publisher
McGraw-Hill Education - Europe
Country
United States
Date
1 July 2000
Pages
876
ISBN
9780072315578

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