eBay has evolved. What started as the meeting ground for collectors seeking rare treasures and people trying to clean their attics is now a phenomenal international marketplace that has no comparison. For many of its 50 million uses, it’s much more than a hobby–it’s a serious business venture. People are using eBay to sell much more than antiques and collectables. These days, you’ll find millions of listings for brand new items, ranging from home goods to designer fashions and from office equipment to you name it. Many of these items are sold directly by the people who make them. In addition, people are even selling their services on eBay. eBay allows businesses to reach customers they would have had no access to in the past and encourages these customers to bid the highest possible price for their goods. But more than that, eBay offers unique opportunities and approaches to doing business found in no other marketplace. In eBay Unleashed, Dennis Prince goes beyond the basic selling information he provided in How to Sell Anything on eBay…and Make a Fortune and shows readers how to use eBay to build their small business into online auction empires. Whether you already have a small business and are looking for new ways to expand it, or you want to grow your current online auction business, you’ll receive everything you need to know to use eBay’s tools, including information on: * setting up your eBay Business Plan and your eBay Marketing Plan * using eBay’s Feedback Forum to build your business reputation * delegating work to third-party auction tools and services * finding unusual sources for the hottest new products * running a business without inventory using drop-shipping from the warehouse directly to your customers * making a profit by selling goods on consignment for people who aren’t eBay savvy * selling your services * profiting by paying only the fees you need to pay for and avoiding the costly, unnecessary bells & whistles * reaching customers internationally, including tips on currency exchange, shipping, and taxes * Throughout Prince provides several success stories showing how people are using eBay to grow a wide range of businesses. * We are witnessing the potential of eBay truly unleash itself before our eyes and eBay Unleashed shows how to share its phenomenal success.
