Saying the right thing the right way can make the difference between sealing a deal or losing an account, advancing your career or suffering a demotion. You need to be pitch perfect-to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message.

McGowan lays out his effective Seven Principles of Persuasion, lessons that are highly effective and easy to learn, implement, and master, including:

* The Scorsese Principle: Hold your audience’s attention with visual images. Direct the film that plays in your listener’s mind. * The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, slow your speaking pace and pause more frequently. * The Pasta-Sauce Principle: Cure others’s boredom by boiling down your message, making it as rich and brief as possible.

With Pitch Perfect you’ ll learn to communicate with confidence-and leave your listeners remembering you long after you’ve left the room.