Your New Prime: 30 Days to Better Sex, Eternal Strength, and a Kick-Ass Life After 40

Feel great and perform at your best in the boardroom, weight room, bedroom, and beyond with this indispensable health and wellness guide that debunks current thinking about men’s health, and shows how every man can continue to operate at his peak at any age.

Getting older may be inevitable, but in Your New Prime, serial entrepreneur and dedicated men’s health advocate Craig Cooper tells men why they don’t have to accept the natural aging process.

Your New Prime is a comprehensive guide to the questions every man has-but is too embarrassed to ask. Tailored specifically for the New Primers, men forty years old and up, this invaluable guide covers a wide range of essential topics-from sexual health and the impact of decreasing testosterone (and how to counteract it naturally without drugs) to proper nutrition, preventing memory loss, surviving the mid-life crisis, and achieving peak physical fitness. Divided into easy-to-navigate sections, Your New Prime contains essential information about how to influence epigenetic traits and reverse the effects of aging, while quizzes, audits, charts, tables, and callouts help readers determine and address their specific personal needs.

Practical, honest, and vitally informative, Your New Prime will help any man to perform at his peak, no matter what his age.