The 2020 Workplace: How Innovative Companies Attract, Develop, and Keep Tomorrow’s Employees Today

The workplace of the future is being shaped today by Web 2.0-a collection of breakthrough social media technologies-and the Millennial Generation, born after 1980. The entrance of these hyper-connected workers will put increased pressure on employers to overhaul their approach to talent management. The 2020 Workplace offers a practical game plan companies can use to transform their business; achieve compelling business results, such as increased innovation, improved customer connectedness, and engaged employees; and compete more effectively in the global marketplace.

Based on key findings from two surveys of global professionals, as well as case studies from organizations like Deloitte, Cisco, Bell Canada, Jet Blue, Nokia, and NASA, this book shows how the same social technologies that are used outside the company in marketing to connect with customers can be adapted for use inside the company to connect with employees. Jeanne C. Meister and Karie Willyerd include real-world examples of these practices in action, including a YouTube new-hire orientation contest, use of Twitter for sourcing job candidates, and a video game for new hires. In addition, the authors offer 20 predictions for the 2020 workplace and a glossary for those who have never texted, posted to Facebook, or tweeted.