Awakening the Entrepreneur Within: How Ordinary People Can Create Extraordinary Companies

Every startup in the world-before it was a startup-began as a dream in the mind of a visionary who had the audacity to take their mind somewhere it had never been before. But books on entrepreneurs and entrepreneurship never fully address this single most important part of the entire process: how to dream, and how to take that dream and turn it into reality.

Now Michael Gerber, renowned as the man behind E-MYTH, the man who taught generations of entrepreneurs to take their existing businesses to the next level, shows how ordinary people can create extraordinary companies-without any experience to guide them. For anyone who’s ever dreamed of moving beyond their workaday job to create their own vision-or tried to do so and struggled-this book, from the foremost advisor to entrepreneurs worldwide, will show them how they too can awaken their inner entrepreneur by focusing on the four dimensions of the entrpreneurial personality: the Dreamer, the Thinker, the Performer and the Leader.

In Awakening the Entrepreneur Within, Gerber shows how a successful venture–and venturer-must embrace each of these four facets to succeed. This is truly an essential read for anyone ready to make their dreams a reality.