The Customer Comes Second: Put Your People First and Watch ‘em Kick Butt

In this fully revised and updated classic, Rosenbluth shows readers how to build highly effective teams, inspire loyalty and initiative, and turn a workplace into a hotbed of synergy where people produce consistently incredible results. The secret of his company’s success is simple: Rosenbluth concentrates on his employees first, and his customers second. This is a formula that has worked for more than two decades, and has turned Rosenbluth International from a small family business into a global industry leader, grossing over six billion dollars.

Rosenbluth reveals new ideas for hiring, motivating and managing employees, integrating technological innovation and creative solutions into the everyday work experience to propel businesses to the greatest heights of success.