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Home / Marketing to Generation X: Strategies for a New Era
Marketing to Generation X: Strategies for a New Era
Hardback

Marketing to Generation X: Strategies for a New Era

Karen Ritchie
$100.99
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A study of advertisers’ and marketers’ intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.

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MORE INFO
Format
Hardback
Publisher
Simon & Schuster
Country
United States
Date
3 April 1995
Pages
250
ISBN
9780029265451

A study of advertisers’ and marketers’ intentions to aim at a new consumer group - those born between 1961 and 1981 - and dubbed Generation X. The author introduces this new generation, describing how they respond to minorities, business, education, career, family and the media.

Read More
Format
Hardback
Publisher
Simon & Schuster
Country
United States
Date
3 April 1995
Pages
250
ISBN
9780029265451

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