The Personals

The Personals reveals how classified ads are not just a few commercial lines of text in print or online - they can be a treasure trove of fascinating human stories; stories of love, loss, loneliness, redemption and hope.

Some people do Sudoku, others watch Netflix. Brian O'Connell loves the classified ads.

In an era of spin doctors and press releases, celebrities and social influencers, the classified ads can open a door into the lives of ordinary people with extraordinary stories.

What draws Brian to the classified ads are the intriguing human stories he finds there, the unexpected twists and turns, the personalities, the curious objects and the range of human experience waiting to be discovered.

The Personals is a diverse collection of compelling stories about the people and the lives behind the small ads.