Search results for ‘William Zikmund (Oklahoma State University),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),Ben Lowe (University of Kent, UK),Hume Winzar (Macquarie University),Steve D'Alessandro (University of Tasmania)’

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      Cover image for Exploring Marketing Research (with Qualtrics Printed Access Card)
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      Exploring Marketing Research (with Qualtrics Printed Access Card)

      Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)

      A guide to the design, execution, analysis, and reporting of marketing research to support effective business decisions. It prepares students to approach marketing research from a management perspective rather than…

      $1640.99

      Available to order, ships in approx 4 weeksAvailable to order

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      Marketing Research: Asia-Pacific Edition

      Hume Winzar (Macquarie University),Steve D'Alessandro (University of Tasmania),Ben Lowe (University of Kent, UK),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)

      Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach…

      $164.95

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Marketing Research
      Paperback
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      Marketing Research

      William Zikmund (Oklahoma State University),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),Ben Lowe (University of Kent, UK),Hume Winzar (Macquarie University),Steve D'Alessandro (University of Tasmania)

      WINNER 2021 EPAA for Teaching and Learning Resource - Digital (Adaptations) The judges said ‘MindTap for Marketing Research Fifth Edition is a comprehensive yet accessible resource with a range of…

      $164.95

      Available to order, ships in 10-14 daysAvailable to order