Search results for ‘William Perreault,Joseph Cannon,E. Jerome McCarthy’

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      Cover image for ISE Essentials of Marketing
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      ISE Essentials of Marketing

      William Perreault,Joseph Cannon,E. Jerome McCarthy

      Perreault’s Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s…

      $159.99

      Available to order, ships in 10-14 daysAvailable to order

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      Essentials of Marketing ISE

      Joseph Cannon, William Perreault, E. Jerome McCarthy

      Essentials of Marketing Is Designed to Satisfy Your Needs.

      Cannon/Perreault, Essentials of Marketing looks at the best of marketing, where marketing practices meet target customer needs to make the world…

      $159.99

      Available to order, ships in 10-14 daysAvailable to order

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      Essentials of Marketing

      William D. Perreault Jr.,E. Jerome McCarthy

      Covering marketing developments, this book is built around the authors’ seminal 4Ps (Product, Price, Place, Promotion) framework, and integrates fresh concepts and examples. It covers: customer equity, customer-initiated interactive communications…

      $462.99

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      Basic Marketing with Connect Plus

      Jr William Perreault (Michigan State U East Lansing),Joseph William Cannon (COLORADO STATE UNIVERSITY),E Jerome McCarthy (Michigan State U East Lansing)

      Built on a strong foundation, Basic Marketing 19e provides an integrated teaching and learning solution for presenting the four Ps framework and managerial orientation with a strategy planning focus. The…

      $1060.99

      Available to order, ships in approx 4 weeksAvailable to order