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Add to list Added to list Integrated Marketing Communication: A balanced approach
Maxwell Winchester (Senior Lecturer, Senior Lecturer, Victoria University),Peter Ling (Visiting Fellow, Visiting Fellow, Nanyang Technological University),Lara Stocchi (Senior Lecturer, Senior Lecturer, Flinders University),May O.Lwin (Professor and Associate Dean, Professor and Associate Dean, Nanyang Technological University),Wonsun Shin (Senior Lecturer, Senior Lecturer, University of Melbourne)
Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of…
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