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      Cover image for Advertising & IMC: Principles and Practice
      Hardback
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      Advertising & IMC: Principles and Practice

      Sandra Moriarty,Nancy Mitchell,Charles Wood,William Wells

      For introductory courses in Advertising. Moriarty teaches students about effective marketing.

      $1194.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Advertising & IMC: Principles and Practice, Global Edition
      Paperback
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      Advertising & IMC: Principles and Practice, Global Edition

      Sandra Moriarty,Nancy Mitchell,Charles Wood,William Wells

      For courses in introductory advertising.

      Increase the relevancy and effectiveness of marketing communications

      Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of…

      $327.99

      Available to order, ships in approx 4 weeksAvailable to order

      Loose-leaf
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      Advertising & IMC: Principles and Practice

      Sandra Moriarty (University of Colorado - Boulder),Nancy Mitchell (University of Nebraska - Lincoln),Charles Wood (University of Tulsa),William Wells

      For introductory courses in Advertising. Moriarty teaches students about effective marketing.

      $859.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Advertising: Principles and Practice
      Paperback
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      Advertising: Principles and Practice

      Sandra Moriarty,Robert Crawford,William Wells,Nancy Mitchell,Linda Brennan

      Providing a foundation of definitions, concepts and relationships relevant to advertising, this book examines advertising as an integral part of the marketing strategy. Case studies and audio and video examples…

      $172.99

      Available to order, ships in 3-5 daysAvailable to order