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      Advertising & IMC

      Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells

      For courses in introductory advertising. Increase the relevancy and effectiveness of marketing communications Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of…

      $921.99

      Available to order, ships in approx 4 weeksAvailable to order

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      Advertising & IMC

      Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells

      NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN. Several versions of the MyLab(TM) and Mastering(TM) platforms exist for each title, and registrations are not…

      $1345.99

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      Advertising & IMC: Principles and Practice

      Sandra Moriarty,Nancy Mitchell,Charles Wood,William Wells

      For introductory courses in Advertising. Moriarty teaches students about effective marketing.

      $1245.99

      Available to order, ships in approx 4 weeksAvailable to order

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      Advertising & IMC: Principles and Practice, Global Edition

      Sandra Moriarty,Nancy Mitchell,Charles Wood,William Wells

      For courses in introductory advertising.

      Increase the relevancy and effectiveness of marketing communications

      Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of…

      $340.99

      Available to order, ships in approx 4 weeksAvailable to order

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      Advertising & IMC: Principles and Practice

      Sandra Moriarty (University of Colorado - Boulder),Nancy Mitchell (University of Nebraska - Lincoln),Charles Wood (University of Tulsa),William Wells

      For introductory courses in Advertising. Moriarty teaches students about effective marketing.

      $896.99

      Available to order, ships in approx 2 weeksAvailable to order