Search results for ‘Robert W. Palmatier (University of Washington, USA),Shrihari Sridhar (Texas A&M University, USA)’

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      Marketing Strategy: Based on First Principles and Data Analytics

      Robert W. Palmatier (University of Washington, USA),Shrihari Sridhar (Texas A&M University, USA)

      A brand new textbook with an innovative and exciting approach to marketing strategy. Moving away from the outdated 4Ps model to a new approach that reflects real-world companies responding to…

      $116.99

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