Paperback
Add to list Added to list Consumer Psychology: A Study Guide to Qualitative Research Methods
Prof. Paul M.W. Hackett,Jessica Schwarzenbach,Uta Maria Jurgens
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in…
Available to order, ships in approx 2 weeksAvailable to order
