Search results for ‘Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong’

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      Marketing: An Introduction, Student Value Edition

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      This best-selling, brief introduction to marketing teaches students marketing using a customer value framework. The ninth edition includes new and expanded material on Integrated Marketing Communication, social networks, measuring and…

      $437.99

      Available to order, ships in approx 4 weeksAvailable to order

      Book
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      Study Guide and Flashvalue Package (Includes Marketing: An Introduction and Mymarketinglab Package)

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $704.99

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      Principles of Marketing Value Package (Includes Onekey Blackboard, Student Access Kit, Principles of Marketing)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong

      $735.99

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      Marketing: An Introduction Value Package (Includes Marketing Plan Handbookd Pro Premier Marketing Plan )

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $722.99

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      Marketing: An Introduction and Mymarketinglab Package Value Package (Includes Interpretive Simulations Access Group A)

      Gary Armstrong,Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University)

      $613.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)
      Hardback
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      Principles of Marketing Value Package (Includes Onekey Coursecompass, Student Access Kit, Principles of Marketing)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong,Phil Kotler

      $735.99

      Available to order, ships in approx 4 weeksAvailable to order

      Hardback
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      Principles of Marketing Value Package (Includes Marketing Plan Pro 6.0)

      Philip Kotler, Ph.D. (J L Kellogg Graduate School of Management Northwestern University),Gary Armstrong,Phil Kotler

      $759.99

      Available to order, ships in approx 4 weeksAvailable to order