Search results for ‘Nirmalya Kumar’

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      Cover image for Thinking Smart
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      Thinking Smart

      Nirmalya Kumar

      You are on top of your career. You love the job you're doing. You were rated 'excellent' in your latest assessment. But, for reasons beyond your control, you have just…

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      Clash

      Nirmalya Kumar

      By examining these two companies and their business models in depth, Professor Nirmalya Kumar elucidates on the more general phenomenon of incumbents competing with disruptors (e.g., Volkswagen vs Tesla, Marriott…

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      Clash

      Nirmalya Kumar

      'Walmart (the incumbent leader in offline retailing) and Amazon (the attacking leader in online retailing) make up the most interesting business drama of our times. Will each stick to its…

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      Cover image for Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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      Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation

      Nirmalya Kumar

      CEOs are more than frustrated by marketing’s inability to deliver results. Has the profession lost its relevance? This work argues that, while the function of marketing has lost ground, the…

      $82.99

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      Cover image for India's Global Powerhouses: How They Are Taking on the World
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      India’s Global Powerhouses: How They Are Taking on the World

      Nirmalya Kumar

      When the Indian auto manufacturer Tata Motors bought the iconic Jaguar and Land Rover brands - complementing the Nano, its own innovative $2,500 car - it opened up a new…

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      Thinking smart: how to master work, life and everything in between

      Nirmalya Kumar

      Thinking Smart offers all that you need to know, to achieve just about everything, from managing a delicate relationship, a surprise firing, to creating a winning team or business, and…

      $60.99

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      Cover image for India Inside: The Emerging Innovation Challenge to the West
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      India Inside: The Emerging Innovation Challenge to the West

      Nirmalya Kumar,Phanish Puranam

      Even as white collar jobs are outsourced to Indian firms, those of us in the developed world persist in the view that our distinct advantage over the developing world our…

      $61.99

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      Private Label Strategy: How to Meet the Store Brand Challenge

      Nirmalya Kumar,Jan-Benedict E.M Steenkamp

      As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. Rather than simply selling on price, retailers have…

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      Cover image for Brand Breakout: How Emerging Market Brands Will Go Global
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      Brand Breakout: How Emerging Market Brands Will Go Global

      Nirmalya Kumar,Jan-Benedict E.M Steenkamp

      Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges…

      $184.99

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      Brand Breakout: How Emerging Market Brands Will Go Global

      Nirmalya Kumar,Jan-Benedict E.M Steenkamp

      Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges…

      $173.99

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      Cover image for Brand Breakout: How Emerging Market Brands Will Go Global
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      Brand Breakout: How Emerging Market Brands Will Go Global

      Nirmalya Kumar,Jan-Benedict E.M Steenkamp

      Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges…

      $115.99

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      Cover image for Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
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      Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

      James C. Anderson, Jr.,Nirmalya Kumar,James A. Narus

      Business-to-business markets account for a huge proportion of the total GNP in the United States. This book presents an approach that allows suppliers to demonstrate and document superior value compared…

      $106.99

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      Nano Materials Induced Removal of Textile Dyes from Waste Water

      Amit Kumar Sharma, Nirmalya Sankar Das, Diptonil Banerjee

      Nanotechnology has progressed to the point where it can mimic natural systems such as porous membranes or the structure of leaves. Technological advances have resulted in a boom in the…

      $264.99

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