Brand Breakout: How Emerging Market Brands Will Go Global

Nirmalya Kumar,Jan-Benedict E.M Steenkamp

Brand Breakout: How Emerging Market Brands Will Go Global
Format
Paperback
Publisher
Palgrave Macmillan
Country
United Kingdom
Published
27 August 2016
Pages
256
ISBN
9781349446742

Brand Breakout: How Emerging Market Brands Will Go Global

Nirmalya Kumar,Jan-Benedict E.M Steenkamp

Written by the world’s leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.

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