Hardback
Add to list Added to list The Neuro-Consumer: Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer’s Brain
Anne-Sophie Bayle-Tourtoulou (HEC, Paris),Michel Badoc (HEC, Paris)
This book explains the subconscious behaviour of the neuro-consumer and shows how companies are using these findings to cast light on their own consumers’ behaviour. It is an essential companion…
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