Paperback
Add to list Added to list Marketing Strategy: A Decision-Focused Approach
Orville C. Walker (UNIV OF MINNESOTA MINNEAPOLIS),John Mullins,Felix Mavondo,John Gountas,Anton Kriz
Covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from…
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