From the bestselling author of How to Kill a Client comes a page-turning rural thriller of loyalties and lies, murder and greed.

Advertising Creative, Sixth Edition gets right to the point of advertising by stressing key principles and practical information students and working professionals can use.

The book looks at the question: How well do executives trust their intuition? In other words, do they typically prefer intuition over analysis/analytics, and what types of intuition (Holistic-Big Picture…

This book is the first to offer explicitly feminist views on the shared histories of the advertising industry and women’s movement. Contributors consider the ways advertisers encode race, ethnicity, gender…