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    Cover image for X Thinking: Building Better Brands in the Age of Experience
    Hardback
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    X Thinking: Building Better Brands in the Age of Experience

    Jason Huang,Michael Lai

    X Thinking, new philosophy and methodology for creating consumer experiences, will help companies create long-term loyalty through meaningful relationships that serve a new set of customer needs.

    $98.99

    Available to order, ships in 7-14 daysAvailable to order

    Cover image for X Thinking: Building Better Brands in the Age of Experience
    Paperback
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    X Thinking: Building Better Brands in the Age of Experience

    Jason Huang,Michael Lai

    X Thinking is a new book that explores the necessity and components of stronger brand eXperiences, born from the accelerating consumer market in China.

    $59.99

    Available to order, ships in 7-14 daysAvailable to order