Hardback
Add to list Added to list Images That Work: Creating Successful Messages in Marketing and High Stakes Communication
J. Roland Giardetti,John Oller,Giardetti. J. Roland (Simpson College, Redding, California, USA)
Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others - and then show specialists in advertising…
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