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      Cover image for Marketing: 2024 Release ISE
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      Marketing: 2024 Release ISE

      Dhruv Grewal, Michael Levy

      Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

      The authors…

      $159.99

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      Loose Leaf for Marketing

      Dhruv Grewal

      Grewal/Levy’s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.

      Underscoring that even…

      $656.99

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      Gen Combo Looseleaf Marketing; Connect Access Card

      Dhruv Grewal

      $690.99

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      Cover image for Retail Marketing Management: The 5 Es of Retailing
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      Retail Marketing Management: The 5 Es of Retailing

      Dhruv Grewal

      A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience…

      $385.99

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      Cover image for Retail Marketing Management: The 5 Es of Retailing
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      Retail Marketing Management: The 5 Es of Retailing

      Dhruv Grewal

      A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience…

      $135.99

      Available to order, ships in 7-14 daysAvailable to order

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      Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

      This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover…

      $603.99

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      Cover image for Marketing
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      Marketing

      Dhruv Grewal,Michael Levy

      Designed for today’s social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers…

      $918.99

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      Cover image for Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
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      Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

      This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover…

      $407.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for Marketing
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      Marketing

      Dhruv Grewal,Michael Levy

      Designed for today’s social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers…

      $227.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for ISE M: Marketing
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      ISE M: Marketing

      Dhruv Grewal,Michael Levy

      M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and…

      $159.99

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      Loose Leaf for M: Marketing

      Dhruv Grewal

      Includes bibliographical references and indexes.

      $546.99

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      Loose Leaf for Marketing

      Michael Levy (Babson College),Dhruv Grewal (Babson College)

      Includes bibliographical references and index.

      $679.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for ISE Retailing Management
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      ISE Retailing Management

      Michael Levy,Barton Weitz,Dhruv Grewal

      Helps expose students to retailing and prepare them for a career in retailing and related fields. This book is organized around a model of strategic decision-making. It allows readers to…

      $227.99

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      ISE Retailing Management

      Michael Levy,Barton Weitz,Dhruv Grewal

      Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on…

      $159.99

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      Shopper Marketing and the Role of In-Store Marketing

      As the way shoppers’ purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers…

      $331.99

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      Marketing 3e

      Dhruv Grewal (BABSON COLLEGE),Michael Levy (BABSON COLLEGE),Shane Mathews,Paul Harrigan,Tania Bucic

      Marketing 3e brings marketing fundamentals in line with new marketing realities.

      The third edition is designed to show students how organisations can create, deliver and capture value for customers, and…

      $137.99

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      Cover image for Marketing
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      Marketing

      Dhruv Grewal (Babson College),Clinical Lecturer Michael Levy (Babson College)

      Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also…

      $562.99

      Available to order, ships in approx 4 weeksAvailable to order