Search: ‘Dhruv Grewal’

Marketing: 2024 Release ISE

Dhruv Grewal, Michael Levy

Marketing was designed to show today's social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers.

The authors…

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Loose Leaf for Marketing

Dhruv Grewal

Grewal/Levy’s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.

Underscoring that even…

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Gen Combo Looseleaf Marketing; Connect Access Card

Dhruv Grewal

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Hardback

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Retail Marketing Management: The 5 Es of Retailing

Dhruv Grewal

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience…

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Retail Marketing Management: The 5 Es of Retailing

Dhruv Grewal

A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience…

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Hardback

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover…

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Paperback

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Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover…

Available to order, ships in 7-14 daysAvailable to order

Hardback

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Marketing

Dhruv Grewal,Michael Levy

Designed for today’s social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers…

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Paperback

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Marketing

Dhruv Grewal,Michael Levy

Designed for today’s social, mobile and digital student population, this book emphasizes on how firms analyze, create, deliver, communicate, and capture value. It explores both fundamentals and new marketing influencers…

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Paperback

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ISE M: Marketing

Dhruv Grewal,Michael Levy

M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and…

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Loose Leaf for M: Marketing

Dhruv Grewal

Includes bibliographical references and indexes.

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Loose Leaf for Marketing

Michael Levy (Babson College),Dhruv Grewal (Babson College)

Includes bibliographical references and index.

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ISE Retailing Management

Michael Levy,Barton Weitz,Dhruv Grewal

Helps expose students to retailing and prepare them for a career in retailing and related fields. This book is organized around a model of strategic decision-making. It allows readers to…

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ISE Retailing Management

Michael Levy,Barton Weitz,Dhruv Grewal

Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on…

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Shopper Marketing and the Role of In-Store Marketing

As the way shoppers’ purchasing habits change due to influences such as mobile devices and the internet there is an increasing need to understand how marketing actions influence how shoppers…

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Marketing 3e

Dhruv Grewal (BABSON COLLEGE),Michael Levy (BABSON COLLEGE),Shane Mathews,Paul Harrigan,Tania Bucic

Marketing 3e brings marketing fundamentals in line with new marketing realities.

The third edition is designed to show students how organisations can create, deliver and capture value for customers, and…

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Marketing

Dhruv Grewal (Babson College),Clinical Lecturer Michael Levy (Babson College)

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also…

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Marketing: 2024 Release ISE

Loose Leaf for Marketing

Gen Combo Looseleaf Marketing; Connect Access Card

Retail Marketing Management: The 5 Es of Retailing

Retail Marketing Management: The 5 Es of Retailing

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Marketing

Marketing

ISE M: Marketing

Loose Leaf for M: Marketing

Loose Leaf for Marketing

ISE Retailing Management

ISE Retailing Management

Shopper Marketing and the Role of In-Store Marketing

Marketing 3e

Marketing

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In Stock

Authors & Contributors

Binding

Category

Price Range

Marketing: 2024 Release ISE

Loose Leaf for Marketing

Gen Combo Looseleaf Marketing; Connect Access Card

Retail Marketing Management: The 5 Es of Retailing

Retail Marketing Management: The 5 Es of Retailing

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Marketing

Marketing

ISE M: Marketing

Loose Leaf for M: Marketing

Loose Leaf for Marketing

ISE Retailing Management

ISE Retailing Management

Shopper Marketing and the Role of In-Store Marketing

Marketing 3e

Marketing

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