Loose Leaf for Marketing

Dhruv Grewal

Loose Leaf for Marketing
Format
Loose-leaf
Publisher
McGraw-Hill Education
Country
United States
Published
18 December 2017
Pages
720
ISBN
9781260151855

Loose Leaf for Marketing

Dhruv Grewal

Grewal/Levy’s Marketing shows today’s social, mobile and digital student population how marketing adds value and how firms rely on value for establishing lasting relationships with their customers.

Underscoring that even the best products and services will go unsold if marketers cannot communicate their value, Marketing explores fundamentals and new influencers, with comprehensive coverage and topics like social media and ethics integrated throughout. A robust suite of instructor resources and regularly updated grewallevymarketing.com blog will keep classroom discussions current and engaging.

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