Search results for ‘B. Joseph Pine II,James H. Gilmore’

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    Cover image for Authenticity: What Consumers Really Want
    Hardback
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    Authenticity: What Consumers Really Want

    James H. Gilmore,B. Joseph Pine II

    How authentic is the experience? Is it what they expected? Why or why not? This book introduces the concept of perceived authenticity, or how a consumer experiences a product, service…

    $80.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for The Experience Economy: Work Is Theater & Every Business a Stage
    Hardback
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    The Experience Economy: Work Is Theater & Every Business a Stage

    B. Joseph Pine, II,James H. Gilmore

    Explores how successful companies create experiences that engage customers in an inherently personal way. This book features an insightful approach for companies to script and stage compelling experiences. It helps…

    $75.99

    Available to order, ships in approx 4 weeksAvailable to order

    Cover image for The Experience Economy, Updated Edition
    Paperback
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    The Experience Economy, Updated Edition

    B. Joseph Pine, II,James H. Gilmore

    Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real…

    $64.99

    Available to order, ships in approx 2 weeksAvailable to order

    Cover image for The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money
    Hardback
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    The Experience Economy, With a New Preface by the Authors: Competing for Customer Time, Attention, and Money

    B. Joseph Pine II,James H. Gilmore

    With a new preface by the authors –Jacket.

    $73.99

    Available to order, ships in approx 2 weeksAvailable to order