Paperback
Add to list Added to list The Cowboy Hero and Its Audience: Popular Culture as Market Derived Art
Alf H. Walle (Lecturer in Marketing, State University of New York, USA)
Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and…
Available to order, ships in approx 2 weeksAvailable to order