Search results for ‘Alan Wilson,Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler’

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      Cover image for Services Marketing: Integrating Customer Focus Across the Firm
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      Services Marketing: Integrating Customer Focus Across the Firm

      Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler

      Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. This book introduces readers to the vital role that services…

      $226.99

      Available to order, ships in approx 2 weeksAvailable to order

      Cover image for Services Marketing: Integrating Customer Focus Across the Firm ISE
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      Services Marketing: Integrating Customer Focus Across the Firm ISE

      Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

      Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies…

      $159.99

      Available to order, ships in 10-14 daysAvailable to order

      Cover image for Services Marketing: Integrating Customer Service Across the Firm 4e
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      Services Marketing: Integrating Customer Service Across the Firm 4e

      Alan Wilson,Valarie Zeithaml,Mary Jo Bitner,Dwayne Gremler

      Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.

      In…

      $226.99

      Available to order, ships in approx 2 weeksAvailable to order