Rainmaking: Attract New Clients No Matter What Your Field

This is a classic book on sales aimed at non-sales professionals.In today’s knowledge economy, people may be hired for their technical or creative abilities. However, their promotion track still depends on their ability to sell themselves, their organisations, and develop new business. The guide is separated into three major parts: how to generate leads, how to convert leads into new business, and how to assemble tactics into strategies.