Archetypes in Branding: A Toolkit for Creatives and Strategists

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

• Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
  
• Forge relationships with the myriad stakeholders that affect your business
  
• Empower your team to access their creativity and innovate with integrity