Hardback
Add to list Added to list Marketing Analytics: Based on First Principles
Robert W. Palmatier (University of Washington, USA),Associate Professor J. Andrew Petersen (Pennsylvania State University, USA),Associate Professor Frank Germann (University of Notre Dame, USA)
Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful…
Available to order, ships in approx 2 weeksAvailable to order
