Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India

Michael W Hansen,Marcus M Larsen,Torben Pedersen,Bent Petersen,Peter Wad

Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India
Format
Paperback
Publisher
Copenhagen Business School Press
Country
Denmark
Published
30 August 2010
Pages
185
ISBN
9788763002363

Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China & India

Michael W Hansen,Marcus M Larsen,Torben Pedersen,Bent Petersen,Peter Wad

This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker’s perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

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