Search results for ‘Thomas Foscht,Bernhard Swoboda,Hanna Schramm-Klein’

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      Cover image for Kauferverhalten: Grundlagen - Perspektiven - Anwendungen
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      Kauferverhalten: Grundlagen - Perspektiven - Anwendungen

      Thomas Foscht,Bernhard Swoboda,Hanna Schramm-Klein

      Dieses Lehrbuch verfolgt - vor dem Hintergrund, dass das Verstehen des Kauferverhaltens ( Customer Insights ) traditionell im Mittelpunkt aller Marketing-Uberlegungen steht und die Basis fur die Beeinflussung von Kunden…

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      Cover image for European Retail Research: 2014, Volume 28, Issue I
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      European Retail Research: 2014, Volume 28, Issue I

      The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

      $138.99

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      Cover image for European Retail Research: 2013, Volume 27, Issue I
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      European Retail Research: 2013, Volume 27, Issue I

      The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

      $138.99

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      Cover image for European Retail Research: 2013, Volume 27, Issue II
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      European Retail Research: 2013, Volume 27, Issue II

      The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

      $138.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for European Retail Research: 2010 | Volume 24 Issue II
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      European Retail Research: 2010 | Volume 24 Issue II

      The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

      $194.99

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      Cover image for European Retail Research: 2009 | Volume 23 Issue II
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      European Retail Research: 2009 | Volume 23 Issue II

      The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

      $178.99

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      Cover image for European Retail Research: 2009 | Volume 23 Issue I
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      European Retail Research: 2009 | Volume 23 Issue I

      The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

      $195.99

      Available to order, ships in approx 4 weeksAvailable to order

      Cover image for European Retail Research: 2008 | Volume 22
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      European Retail Research: 2008 | Volume 22

      The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

      $138.99

      Available to order, ships in 7-14 daysAvailable to order

      Cover image for European Retail Research: 2010 I Volume 24 Issue I
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      European Retail Research: 2010 I Volume 24 Issue I

      The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives.

      $138.99

      Available to order, ships in 7-14 daysAvailable to order