Paperback
Add to list Added to list Marketing Research: Asia-Pacific Edition
Hume Winzar (Macquarie University),Steve D'Alessandro (University of Tasmania),Ben Lowe (University of Kent, UK),Barry Babin (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi),William Zikmund (Oklahoma State University)
Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combining a solid theoretical foundation with a practical, step-by-step approach…
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